Career Readiness for Students → Explore High School Plans → Marketing
The Marketing POS introduces the student to the
essential concepts of marketing theory and the foundations, functions and
benefits of marketing in a free enterprise system. Throughout the program of study, students will
use and incorporate technologies to conduct research and communicate. In addition, students will investigate the
various and ever-improving alternatives for electronic marketing that include,
but are not limited to social media, digital marketing, E-commerce, and more. Students will integrate their knowledge of
legal issues, the importance of ethics, and social responsibilities in
marketing. Students will understand and
demonstrate strong interpersonal skills and develop an appreciation of human
diversity. By the end of program of
study, students will have a solid understanding of the many diverse career opportunities
in the field of marketing.
Sample Course Plan for Marketing
If this program is not available at your school, meet with your counselor to select courses that will allow you to explore your interest in these careers.