Career Readiness for students


Marketing

Is Marketing for You?

  • Do you want to explore the practical application of consumer purchasing?
  • Can you motivate others to purchase products with the power of purposeful persuasion?
  • Are you creative and interested in designing the process for executive level purchasing power?
  • Do you want to experience hands-on practice with business and marketing management?

About the Program

The Marketing POS introduces the student to the essential concepts of marketing theory and the foundations, functions and benefits of marketing in a free enterprise system.  Throughout the program of study, students will use and incorporate technologies to conduct research and communicate.  In addition, students will investigate the various and ever-improving alternatives for electronic marketing that include, but are not limited to social media, digital marketing, E-commerce, and more.  Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing.  Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity.  By the end of program of study, students will have a solid understanding of the many diverse career opportunities in the field of marketing.

Sample Course Plan for Marketing


Sample Courses


Certifications/Awards for Completing High School Plan

  • Articulation Agreement:  Earn three college credits at Montgomery College through the MCPS articulation agreement by earning a B or higher in the articulated courses and completing the entire high school plan.
    How to receive articulated credit from Marketing Adobe PDF icon square  
  • Complete Work Based Learning Experience prior to graduation and work with industry business partners and other professionals during coursework.

Local Colleges Offering a Continuation of the Program

Marketing

Where this Program is Offered

If this program is not available at your school, meet with your counselor to select courses that will allow you to explore your interest in these careers.