Rubric for “Youth in Advertising”

Rubric for "Youth in Advertising"

Evaluation & Assessment

Assessment is provided in phases: In order to assess how well students interacted within their workgroups, each group prepares a Design Statement which is worth 45 out of 100 points. Also, click on the Student Evaluation Form.

Write a Design Document

Using Microsoft Word, create a document between six hundred and twelve hundred words that responds to the following questions:
What is your overall strategy? In other words, what aspect or aspects of your product will your campaign emphasize? Are there any aspects of your product that your campaign will de-emphasize or explicitly omit?
Who is your target group? Adolescents? If so, both male and female? Try to identify a group of likely customers.
What particular HTML or Browser features does your group plan to exploit? For instance, are you using sound?
How did you determine the price to charge your customers? (Hint: Did you compare your product with similar products on the market to determine a “fair” price?)
Which Internet resources, that is which web sites, did you use in planning your strategy? Which are you using for building your campaign?
When answering these questions, be careful to identify problems your group encountered and solutions that you or your team members proposed. Your design statement will constitute 45% of your final grade and will be evaluated by the following rubric

Rubric for Design Statement
Criteria	Level 1 (0 – 4 pts)	Level 2 (5 - 9 pts)	Level 3 (10 - 15 pts)
Writing Process	Many grammatical errors, hard to read, clearly lacks attention to details.	Easy to read, no obvious grammatical errors	Clear, concise and well-written. Obvious attention given to details.
Team Members & their Roles Identified	Unclear who did what. The reader cannot see any evidence of team work or collaboration	Teams members and their roles identified. Little or no discussion of how various team members interacted.	Same as Level 2, but some example of how team members interacted during the planning phase.
Shows good use of resources.	No evidence that resources were used.	Some vague references to web resources, but few citations of web sites found.	Several relevant Web sites were used and given proper citation in the document.

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