City Guide

In this lesson, you will work together as a marketer hired to promote one city in the world. The objective is to prepare a slide presentation designed to entice the audience to want to move to, or visit the city.

Step1 Gathering Research:

Begin your research by gathering as many facts and as much information about the city you have chosen. Use the web sites listed below to aid in your research about the city.

CITY NET	http://www.city.net/destinations/
TRAVELOCITY	http://www3.travelocity.com/destg/
CITY GUIDE	http://cityguide.lycos.com/
CNN TRAVEL	http://cnn.com/TRAVEL/index.html

Use the graphic organizer to collect information about the city. Keep in mind that as marketers, you need to discover great and attractive things about the city. You will need to find information about basic facts, geography, weather, getting around, history and culture, what to do, what to see, dining, media, what's hot, recreation, activities and events/festivals.

Step 2 Mapping Out Your Presentation:

Each team should now begin to map our its presentation. Teams should identify the most interesting or attractive features of the city. What information would be most appealing to your market? In what order should the information be presented to the audience?

Step 3 Creating the Presentation:

Use PowerPoint to chose an attractive slide presentation template for your background (simple is best). Stick to one design throughout the presentation. Your presentation should include a minimum of ten slides. The presentation should include the categories outlined above. The presentation should also include slide transitions with animation. Insert clipart from MS Office to decorate the slides. You may also wish to add hyperlinks to related Web sites or other slide within your presentation to create greater visual interest. To use images (artwork, pictures, maps, and charts) found while conducting your research, simple right click on the picture then click Save Image As and name the file on your disk. Use a variety of visuals. Include the city name on the footer of the slide master. The filename should be City Guide.

Presentation Grading Rubric:

Attractive template background maintained throughout	4
Title page slide introducing the city and the authors	2
Minimum of ten slides outlining the city (basic facts, geography, weather, getting around, history and culture, what to do, what to see, dining, media, what's hot)	20
Three references	3
Visuals (clipart, pictures, graphs, maps, banners).	7
Correct spelling throughout	4
Transitions on each slide with a few animations	3
City name in the footer on the master slide	2
TOTAL	45

© Brenda Green 1999, Cabin John Middle School

Website designed and maintained by Brenda Green
Last updated May 14, 2003