Promoting Pedestrian Safety at School

#YOLOwalksafe

Whether in the classroom or on the street, student safety is a priority for everyone involved in the education of Montgomery County's youth. That's why the Montgomery County Department of Transportation created the YOLO campaign and is partnering with Montgomery County Public Schools to raise awareness of the risks of distracted walking and other dangerous pedestrian behaviors.

The YOLO toolkit sent to each high school and the resources on this website were created to help school communities encourage safe pedestrian practices. The YOLO Campaign Guidebook is filled with great ideas and information, whether your school already has a pedestrian safety program or is looking for ways to get started.

Thank you for helping us spread the word about pedestrian safety!

Al Roshdieh

Acting Director,
Montgomery County Department of Transportation

Larry A. Bowers

Interim Superintendent,
Montgomery County Public Schools

YOLO Campaign Guidebook

YOLO Campaign
Guidebook

Ideas and instructions on how to implement pedestrian safety initiatives at your school

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YOLO, short for "You only live once," is popular teen slang that's often used as a hashtag on Twitter and Instagram and usually refers to brash decisions made without regard for consequences. However, when this tongue-in-cheek phrase is paired with visuals of deadly repercussions, it becomes an ominous warning of dangers on the road.

Why This Matters

Each year more than 400 crashes involving pedestrians occur on Montgomery County roadways. Each year more than 400 crashes involving pedestrians occur on Montgomery County roadways.
Teenagers ages 15 through 19 make up half (51 percent) of all underage pedestrian fatalities. Teenagers ages 15 through 19 make up half (51 percent) of all underage pedestrian fatalities.
Half of students (49 percent) say that they use a cell phone when walking to school. Half of students (49 percent) say that they use a cell phone when walking to school.
Maryland is in the top 10 states with the greatest number of pedestrian fatalities among youth ages 12-19. Maryland is in the top 10 states with the greatest number of pedestrian fatalities among youth ages 12-19.

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What Others are Doing

What Others Are Doing

"Best Eyes" Competition

This contest at Montgomery Blair High School highlighted the "make eye contact" message to ensure that drivers see pedestrians before they step into the street.

What Others Are Doing

Band Together

James Blake High School's Roaring Bengal Marching Band made a dramatic performance in memory of the 72 pedestrians killed in the Washington region in 2012.

What Others Are Doing

Apply for a Grant!

Receive up to $2,000 to create, design and implement a pedestrian safety education program at your high school.

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Digital Resources

The YOLO campaign uses photographs of local Montgomery County teens to address the risks - and the ultimate consequence - of distracted walking. Many of these materials can be customized for your own school's communications channels.

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For Parents

Safety Tips For Parents

Join in This Effort

We are asking parents to join in this effort by talking to your child about the dangers of distraction and the importance of putting devices down before crossing the street. You can also help protect teens and other pedestrians by driving safely. Whether teens are walking to school, the park, or a friend's house, here are a few tips to make sure they get there safely.

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For More Information

Contact Nadji Kirby
with Montgomery County Department of Transportation at
240-777-7169 or Email

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