Whether in the classroom or on the street, student safety is a priority for everyone involved in the education of Montgomery County's youth. That's why the Montgomery County Department of Transportation created the YOLO campaign and is partnering with Montgomery County Public Schools to raise awareness of the risks of distracted walking and other dangerous pedestrian behaviors.
The YOLO toolkit sent to each high school and the resources on this website were created to help school communities encourage safe pedestrian practices. The YOLO Campaign Guidebook is filled with great ideas and information, whether your school already has a pedestrian safety program or is looking for ways to get started.
Thank you for helping us spread the word about pedestrian safety!
Montgomery County Department of Transportation
Larry A. Bowers
Montgomery County Public Schools
YOLO, short for "You only live once," is popular teen slang that's often used as a hashtag on Twitter and Instagram and usually refers to brash decisions made without regard for consequences. However, when this tongue-in-cheek phrase is paired with visuals of deadly repercussions, it becomes an ominous warning of dangers on the road.
This contest at Montgomery Blair High School highlighted the "make eye contact" message to ensure that drivers see pedestrians before they step into the street.
James Blake High School's Roaring Bengal Marching Band made a dramatic performance in memory of the 72 pedestrians killed in the Washington region in 2012.
Receive up to $2,000 to create, design and implement a pedestrian safety education program at your high school.
The YOLO campaign uses photographs of local Montgomery County teens to address the risks - and the ultimate consequence - of distracted walking. Many of these materials can be customized for your own school's communications channels.
We are asking parents to join in this effort by talking to your child about the dangers of distraction and the importance of putting devices down before crossing the street. You can also help protect teens and other pedestrians by driving safely. Whether teens are walking to school, the park, or a friend's house, here are a few tips to make sure they get there safely.