Business Management & Finance

CTE Pathway Programs

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National Academy of Finance
            Accounting
            Information Systems Management
            Business Management
            Marketing

Marketing

High Schools With Marketing:
	Walt Whitman HS Thomas S. Wootton HS
Program Details:

Status:

Academy is Operational
Courses Available

Graduation Requirements:

USM Completer
CTE Completer
Tech Ed Credit

Industry Standards:

Microsoft Office Specialist (MOS) certification is possible

National and State Standards:

National Business Education Association (NBEA)
National Workforce Center for Emerging Technologies

Cluster: Business Management and Finance

Program Description:

Marketing
Marketing is a creative, dynamic, and competitive field that requires a skilled professional understanding of consumer behavior and economic trends in order to gain a competitive advantage on today's global marketplace. Sales and marketing careers make up one-third of the entire work force in the United States. Many interesting and challenging college and career opportunities in areas such as sales, market research, advertising, retail buying, distribution management, product development, and wholesaling await the program graduate. Marketing opportunities also exist in many other organizations, including hospitals, museums, universities, the armed forces, and various government service agencies.

High School Program Planner

Grade 9	Grade 10	Grade 11	Grade 12
English	English	English	English
Mathematics Algebra 1 Geometry or Geometry (H)	Mathematics Geometry Algebra 2 w/Analysis	Mathematics Algebra 2 Pre calculus Mw/Analysis	Mathematics Pre calculus AP Calculus
Science (PC) Matter & Energy	Science (BC) Biology	Science (PC) Chemistry	Science (Elective) Physics (PC)
Social Studies	Social Studies	Social Studies	Principles of Marketing A/B
Foreign Language Spanish*	Foreign Language Spanish*	Economics of Marketing A & B	Marketing Internship A & B
Physical Education	Health (.5)/Elective (.5)	Economics of Marketing A & B
Software Applications by Design A & B (Tech Ed Credit)	Fine Arts	Entrepreneurship and Business Management 1A/1B

Highly Recommended Courses:
Software Applications by Design A & B
Accounting A & B
Psychology

Recommended Courses:
International Business
Financial Management

Course meets one of these Indicators of Rigor:
2 credits of foreign language
Math courses beyond Algebra 2 and Geometry
4 credits in science

Articulation Agreements:
Montgomery College
Students can receive up to three credits toward the
General Management A.A.S. or
Management-Marketing A.A.S. or the
Management-Merchandising A.A.S.

Internships:
A marketing internship or capstone experience is required.

Please Note:
To ensure rigorous preparation for both college and careers, students are encouraged to take the highest level of science, mathematics, and foreign language. Successful completion of this sequence will fulfill requirements for the University System of Maryland and completion of a career development program resulting in a dual completer program.

Marketing CIP 08.0708.4 Requirements for Program Completion ( 3 credits A-C + 2 credits D ) or ( 2 credits A, B ) + 3 credits D ) or ( 2 credits A, C + 3 credits D ) or ( 2 credits B, C + 3 credits D )
Code	Course #	Course Title	Credit
A	5433 5434	Principles of Marketing A Principles of Marketing B	.5 .5
B	5450 5451	Entrepreneurship and Business Management 1A Entrepreneurship and Business management 1B	.5 .5
C	5431 5432	Economics of Marketing A Economics of Marketing B	.5 .5
D	5461 5462 5463 5464 5465 5466	Marketing Internship A Marketing Internship B Marketing Internship A Double Period (DP) Marketing Internship B (DP) Marketing Internship A Triple Period (TP) Marketing Internship B (TP)	.5 .5 1.0 1.0 1.5 1.5

Division of Career & Technology Education